Merchandising

Merchandising refers to the activities and strategies involved in promoting and selling products to consumers. It encompasses the presentation of goods in retail environments, including the design and arrangement of store displays, the selection of products to stock, pricing strategies, and promotional tactics. Effective merchandising aims to enhance the shopping experience, influence consumer behavior, and maximize sales and profitability. It includes both visual merchandising, which focuses on how products are displayed and promoted visually, and merchandising strategy, which combines market analysis and consumer insights to optimize the product offerings. Overall, merchandising is a critical aspect of retail and marketing that directly impacts how products are perceived and purchased by customers.