Consumer behavior refers to the study of how individuals make decisions to spend their resources, such as time, money, and effort, on consumption-related items. It encompasses various aspects of consumer actions, including the processes of searching for, purchasing, using, and disposing of products and services. Factors influencing consumer behavior include psychological elements (such as perception, motivation, and attitudes), sociocultural influences (such as family, friends, and cultural norms), economic conditions, and the marketing environment. Understanding consumer behavior helps businesses develop effective marketing strategies, tailor products to meet consumer needs, and predict market trends. It is a key area of study in marketing, psychology, and economics.
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